How to Properly use Hashtags to benefit your Business and Brand

Social media and your business should be best friends. Using your social media platforms as your very own PR Reps is the best thing to do for your business.

It’s important to implement your brand onto your social media platforms, and hashtags are a great tool. It’s crucial to first get a good understanding of what your brand is, what you want to convey through your social media platforms, and what your ultimate goal is for your users. (go to your website, subscribe, buy, etc.) You want followers to remember your company, whether it be for your slogan, the types of photos post to promote your company, or even something as simple as your company logo— all these link back to your brand.

Hashtags are just another easy way for you to incorporate brand onto your posts. Companies who have utilized this and can be recognized without even saying their brand name are “#Justdoit” or “#Imlovinit.” (Nike & McDonalds) Simple, easy, memorable.

There are so many applications that can help you determine which hashtag works for you and which hashtag brings in followers. Hashtagify, Ritetag and Influencer Marketing Hub are just a couple of online tools you can use to optimize your hashtags, so that they benefit your post. Many people can be discouraged by hashtags because they don’t know how to use them or they are afraid it might make their post look like a “spam” post. Utilizing online tools can put you in the right direction.

Another important step in using hashtags is testing. Testing is a key component in figuring out which sequence of hashtags works best, as well as the number of hashtags that work for your social posts. 

Brand, brand, brand, never lose sight of your brand when using hashtags and always keep it in mind when posting to your social platforms. Your social medias are a representation of your company and or your product.

Things to keep in mind when using #Hashtags

  • There is a hashtag limit. You can use up to 30 hashtags in one post. (This is more than enough) Posting too many hashtags come across unauthentic and impersonal. 
  • Keep your hashtags short. If your hashtag is hard to read then it’s probably too long. Short and sweet is the best way to go (ex. #bouncehouse #fun #inflatable)
  • Be mindful of banned hashtags, if you used a hashtag that has been censored or banned by Instagram nothing will appear under that hashtag . 

Remember that practice makes perfect. It will take a couple of posts and testing to come up with a great formula that represents your business while maintaining authenticity. 

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